所以您拥有一家绘画公司，您需要开展新业务......您从哪里开始？
优质绘画g 潜在客户可能很难找到，尤其是当您找错地方时。在这里，我们编制了一份全面的指南，涵盖在线油漆承包商营销理念、上门营销策略和画家广告策略，保证让您的电话响起。
我作为画家如何获得更多线索？
Top 20 Online 广告 Ideas for Painters in 2023
- Configure and Optimize your Google Business Profile (Formerly known as Google My Business)
- 请客户对您的绘画公司发表评论
- 为您的绘画业务创建一个网站
- 网站：轻松取得联系
- 强调您的独特卖点
- 吸引新的绘画线索本地搜索引擎优化
- 为 YouTube 创建视频
- 通过内容营销获得创意
- 使用 Facebook 和 Instagram 获取住宅线索
- Post Regularly on 社交媒体
- 使用 Facebook 群组
- Capture Painting Leads Using 社交媒体 Retargeting
- 使用 LinkedIn商业绘画线索
- 创建电子邮件营销邮件列表
- 激励推荐
- 使用谷歌广告 (PPC) 做广告
- 申请谷歌本地服务广告
- 通过在线目录/引用扩展您的数字足迹
- 在 Craigslist 上做广告
- 不要使用共享潜在客户服务
游击营销 Tactics
离线营销您的绘画服务的 10 大策略
数字营销 Tactics for Painting Contractors
要被认为是城里最好的油漆公司，您需要让你的名字在那里。实现这一目标的快速简便方法是投资在线营销。
While most of these strategies are effective, they can get expensive, particularly with online ads. As a result, we focused this article on proven online marketing strategies that painting companies of all sizes can implement, today.
1. Configure and Optimize your Google Business Profile (Formerly known as Google My Business)
您的 Google 商家资料是一项免费的数字营销服务，对于您的油漆公司在 Google 本地搜索和Google 地图。 我们有详细的分步指南来配置和优化您的 Google 商家资料, but if you’re looking for a quick rundown to optimize this profile for free painting leads see our quick-start guide below.
快速入门指南
首先，首先在此处声明您的个人资料. This may require phone or business address verification so be prepared for delays as this is something that could require a physical postcard to claim. Once you have access to your listing you will want to add as much information to this profile as possible.
从“信息”选项卡开始。使您的公司名称、地址和电话号码与您的绘画业务的任何其他在线参考（包括您的网站和社交媒体帐户）保持一致。例如，如果您的 Facebook 主页在企业名称中不包含“LLC”，那么您的 Google 企业资料也不应包含。您可以通过以下方式改善您的个人资料：
Fulfill all pertinent information. Include your painting business name, address, phone number, hours of operation, link to website, and business description.
Upload Photos. Add as many photos as possible. Include your logo, all of your recent painting projects, before/after images, and job site photos of your team working hard. Also, be sure to post your photos before you walk away from the job site. The second you leave without posting, the more likely you are to forget.
Add Services. Use “Painter” as your primary service category, then apply as many relevant secondary service categories as possible.
Reply to all reviews. As the business owner, it’s important to respond to all reviews, positive or negative. For positive reviews, you can respond with a simple “Thank you for your business!” while negative reviews may require a bit more personalization to address the customer’s concerns.
Use Posts. Similar to social media, you can add posts to your Google Business Profile. We recommend reposting anything you add to your website or social media on this profile. Monthly posts are great, but weekly is even better.
根据 Google 的说法, local Google Map rankings are determined by prominence, distance, and relevance. Their search algorithm uses all this information to determine which businesses offer the best and most relevant services for a potential painting lead. 虽然您无法改变距离或相关性，但您可以控制突出度，这直接影响您的绘画公司的在线排名。
2。请客户对您的绘画业务发表评论
To improve the prominence of your painting business ask your customers to leave a review after your job is complete. Online reviews are a primary ranking factor for your Google Business Profile so don’t skip this step. Plus, it’s a great way to show off those satisfied customers. When you complete a service, simply thank your customer for choosing your painting business and provide them a link to leave a review.
3. 为您的绘画业务创建一个网站
If you want to scale your painting company, you need to capture new painting leads. If you want to capture new painting leads, you need a website.
在为您的绘画公司投资在线广告或数字营销服务之前，您需要先在线开展业务。将其视为一项商业投资。一个经过良好优化的网站是在线进入目标市场的最佳途径。
Don’t have a website yet? 好消息！ 我们有一些经济实惠的建议，可以让您的绘画业务在一个全新的网站上启动并运行。
For those already established, 我们编制了一份基本要素列表，列出了您的网站将流量转化为已完成的绘画工作所需的要素。
4. 网站：轻松取得联系
您需要让您的客户轻松联系您。为获得最佳结果，请消除任何障碍并提供尽可能多的联系方式。您网站上的每一页都应包括以下内容：
- 突出显示的电话号码
- 联系表
- 电子邮件地址
- 实际邮寄地址 - 这也是一个重要的本地 SEO 排名因素！
- 实时网站聊天
您为网站访问者提供的联系方式越多，他们就越有可能转化为绘画负责人。
5. 强调您的独特卖点
是什么让您的绘画业务与其他本地绘画公司不同？
- 背景调查员工
- 保修或终身补漆
- 许可和保险
- 高质量油漆产品
- 服务保证
免费估价
这确实是您今天可以实施的最简单的在线营销策略之一。例如，即使您的竞争对手提供与您完全相同的保修，但如果您将其列在您的网站上而他们没有，那么您将成为当地的绘画权威。
虽然将流量转化为付费客户可能具有挑战性，首先让您的网站获得流量可能会更加困难。这就是 SEO 的用武之地……
6. 吸引新的绘画线索本地搜索引擎优化
Search engine optimization, or SEO, improves your chances of ranking in Google search results organically (without paying for ads). 我们为绘画承包商提供权威的 SEO 指南, but for quick-wins, here are some easy-to-implement SEO techniques that are guaranteed to generate painting leads:
Add a unique page for each service you offer and each location you serve. Ensure those pages are at least 750-1000 words in length.
- Make sure your website is fast. Images typically impact speed the most. Before you upload your job site photos run them through a 免费图像压缩器 first.
- Every image on your website should have an alt tag. What is an alt tag? It’s an attribute that helps Google better understand the image. 这对于 ADA 合规性也很重要。 The last thing you want is a lawsuit over your website because it’s hard to navigate for someone with disabilities.
- 每个页面都应该有唯一的标题、元描述、标题和正文。
Add content and update your website often. Weekly if possible, but monthly at the bare minimum. Writing blog posts geared towards topics your customers are searching for is a good starting point: How much does it cost to repaint a house in “insert city name here”?
Organic search engine traffic is free, and it’s an important part of increasing the number of exclusive painting leads your business can generate. Also, how well your website ranks in Google directly impacts how well your Google Business Profile ranks on Google Maps.
7. 为 YouTube 创建视频
YouTube videos are the new blog posts, you need to do it to stay relevant. Not only do they increase your digital footprint, but they also help build trust and increase dwell time on your website which directly impacts SEO.
停留时间是 Google 用来确定某人与您的网站互动所花费的时间的信号。他们花的时间越多，Google 授予您的网站的权限就越大。您拥有的权限越多，您在搜索结果中的排名就越好。
我们始终建议创建一个简短的介绍视频，您可以在工作现场通过手机进行此操作。我们不追求生产价值，这只是为了建立客户信任。看到你的脸的潜在客户更有可能转化为绘画线索。将此视频上传到 YouTube 并将其嵌入您的主页。
Pro Tip: Create a “next steps” video that you can send leads ahead of their first appointment. This creates a rapport, builds trust, and can ultimately drive the customer to choose your painting company over another, regardless of price.
8. 通过内容营销获得创意
您为互联网制作的任何内容都被视为“营销材料”，并被视为内容营销工作的一部分.我们发现特别有用的一种策略是使用内容营销来寻找新的行业合作伙伴。它是如何运作的？
首先，创建一篇关于您镇上的前 10 名房地产经纪人的博客文章。
- 接下来，将链接发送给每个代理用简单的“恭喜进入前 10 名！我们正在寻找新的行业合作伙伴。如果您有兴趣讨论细节，请告诉我。”
Finally, after a few days, follow up with a phone call to discuss if they might be open to recommending your painting services to their clients. Since they’re referring clients they have already established a relationship with those painting leads should be easy to close.
这种策略帮助我们的客户从头开始，不费吹灰之力就建立了新的行业合作伙伴关系。
Most painting business owners using social media today are missing the big picture. Social media should not be your primary source of lead generation. Why? Because buyer intent has not been established. Your customers don’t go on Facebook to find your painting business, they use Google for that.
Sure, you can retarget visitors on social media or build a marketing funnel with ads, and that does produce results, but the bottom line is you will produce more closed painting jobs at a better price on Google than you will on Facebook.
So what’s social media good for? Social media is great for brand awareness and building trust. For residential painting contractors, you need to be on Facebook and Instagram. Commercial painting contractors should also be present on LinkedIn.
10. Post Regularly on 社交媒体
一致性是社交媒体的关键。它不仅可以提高您在潜在客户的新闻提要中被发现的机会，还有助于建立客户信任。为获得最佳效果，每周至少发布 3 至 5 次。添加来自求职网站的之前/之后的图像，并及时回复评论和消息。
11. 使用 Facebook 群组
要利用 Facebook 群组，请定期运行关键字检查。我们建议监控您当地的社区 Facebook 群组——大多数城镇/城市/社区至少有一个。
在该群组中搜索“画家”或“修补”等关键字，因为这些术语通常与寻找油漆承包商推荐的当地人相关.我们建议使用个性化消息和指向您网站的链接进行回复。如果他们点击您的链接，您稍后可以在 Facebook 上通过广告重新定位他们，将他们从潜在客户转变为独家绘画线索！
12. Capture Painting Leads Using 社交媒体 Retargeting
重新定位是一种广告策略，旨在重新捕获已经访问过您的网站但从未参与过的绘画线索。为什么这个策略有效？因为我们确定了购买者的意图。
考虑一下：潜在客户访问您的网站，然后他们分心并且从不提交您的联系表。后来，在 Facebook 上，我们专门针对他们在您网站上访问过的页面向他们投放广告。将重新定位视为绘画业务的在线提醒服务。
According to 商业教授, only 4% of new website visitors will convert into painting leads. This means a second or third visit is often needed to get the job done. Retargeting reminds potential customers of the services they were once interested in. Creating multiple “touch-points” like this increases the likelihood your painting website will generate new, quality leads.
13. 使用 LinkedIn商业绘画线索
When it comes to lead generation, each social media platform has its strengths and weaknesses. LinkedIn is great for generating new commercial painting leads. Network with local business owners by connecting with them on LinkedIn. For best results, send prospects a personalized private message with special promotions. LinkedIn is also great for advertising — Refine your demographics and target markets for the best ROI.
14. 创建电子邮件营销邮件列表
电子邮件营销在所有数字营销媒体中具有最高的投资回报率, but it does require a few things to be successful, including a mailing list. There are two primary methods of building a new mailing list: You can buy them, or you can build them. The best mailing lists are the ones you create yourself from genuine lead generation. 如果您正在寻找一个全面的指南，我们写了一篇分步文章来为您的电子邮件营销设置绘画业务。
15. 激励推荐
促销活动对新客户来说很棒，但回头客呢？作为一种营销策略，我们发现最好的结果来自激励您过去的客户产生新的绘画线索。使用电子邮件营销以金钱奖励或未来服务折扣来瞄准这些客户。工作完成后，别忘了亲自提及您的推荐计划！
16. 使用谷歌广告 (PPC) 做广告
就画家广告而言，Google Ads 仍然占据主导地位。它是绘画承包商最好的在线营销和潜在客户来源。此外，它非常适合为住宅和商业客户提供服务的油漆公司！
While the cost-per-click may be higher on Google compared to Facebook and other social networks, the quality of the lead is much better. At the end of the day, we’re looking to generate more closed painting JOBS, not more painting LEADS.
如果我们专注于家庭服务行业的封闭式工作，则需要 Facebook 上的 3-4 条线索才能产生相同的线索结果来自 Google。
多少在 Google 上做广告要花钱吗？
Pay-per-click advertising, or PPC, can get expensive. We recommend a budget of at least $50/day for advertising on Google. 我们在这里有一个完整的画家 PPC 营销指南。
Be sure to create a separate landing page for each advertising campaign. For instance, if you’re targeting “cabinet painting” you should send those clicks to a page on your website dedicated specifically to that term. 单击此处了解更多登陆页面优化技术。
17. 申请谷歌本地服务广告
Google Local Service ads are in direct competition with Thumbtack, Angi, and those other shared lead generation companies. Instead of paying for each click, you’re only paying for the painting lead itself. The benefit of this lead generation service is the painting leads are exclusive to your painting company. At the time of writing this article, these ads are only available in select markets. 单击在这里检查可用性。
18. 通过在线目录/引用扩展您的数字足迹
Expanding your “digital footprint” is a pretty basic digital marketing strategy that any painting company can implement today, for free. Simply, the more places you can be found the more likely it is that you and your painting services will be found. In addition to your website, Google Business Profile, and social media, there are many online directories you can list your painting business for free. Some examples include:
- Yelp
- Apple Maps
- Yellow Pages
- Foursquare
- Nextdoor
- Chamber of Commerce
确保您的公司名称、地址和电话号码在这些在线目录中保持一致。 “Ave”与“Avenue”之间的细微差别可能会对 SEO 产生很大影响。
19. 在 Craigslist 上做广告
在美国和加拿大西部，Craigslist 是在线宣传本地业务的好方法，也是最好的油漆承包商营销理念之一你今天就可以实施。在加拿大东部，Kijiji 的工作方式相同。
Depending on the size of target service area(s) you can advertise for as little as $5/month on this local resource. While these ads are not likely to produce a high quantity of quality painting leads, the potential ROI can be huge. For just $60/year you can keep your painting business in front of locals using these websites. Closing just one job will justify this expense.
Quality, not quantity – This is not the motto of shared lead generation sites like Angi and HomeAdvisor. 有几个原因s，我们建议完全远离这些潜在客户生成公司。
游击营销 Tactics for Painting Contractors
既然我们已经介绍了您可以在办公桌前做什么，让我们看看您可以在现场生成绘画潜在客户的方法。
游击营销，或上门营销，通常是便宜的。这意味着更高的投资回报率和更多封闭的绘画工作。利用游击营销为您带来优势的一个好方法是利用您的竞争对手所没有的油漆承包商营销理念。
21. 寻找行业合作伙伴
房地产经纪人、物业管理公司、电工、水管工、地板公司等等。虽然其中一些行业合作伙伴可能看起来很明显，但其他合作伙伴可能是完全未开发的推荐资源，可以在您的服务领域捕捉新的绘画线索。
通过在社交媒体上或首先通过电子邮件与这些潜在合作伙伴建立融洽关系。如果您在网上尝试几次后仍无法联系上，拿起电话给他们打个电话！
这些推荐来源特别有效，因为它们来自可靠来源。通过为有保证的未来推荐提供满意的客户来证明自己的第一份工作。
22. 与另一家本地企业共同营销
联合营销是一种通过与另一家可以直接从您的服务中受益的公司分摊广告费用来产生新的绘画线索的方法。例如，您可以询问当地的油漆店代表，他们是否有兴趣分担为特定广告活动制作新邮件的费用。您获得的任何油漆工作都将直接使他们的业务受益，因为您将专门使用他们的油漆产品来完成这项工作。
23. 在您的商会注册
在您当地的商会注册后，您可以接触当地的企业、会议和潜在的行业合作伙伴。即使您当地的 CoC 中有其他几家绘画公司，仍然值得加入，至少一年。
“You miss 100 of the shots you don’t take” –
Wayne GretzkyMichael Scott
此营销策略有效特别适合针对商业客户的油漆公司。
24. 将您的名片贴在用过的油漆罐上
This one is simple and only costs you a business card and some tape. After your project is complete tape your business card to the leftover paint cans that you leave with the customer. Even if they don’t use this, the next homeowner might.
25. 发送直邮
专业绘画行业的一个强大方面是您的目标受众很容易识别。无论您的目标是新房主还是整个邮政编码，直邮都是一种很好的营销媒介，可以产生新的、高质量的绘画线索。为获得最佳效果，请添加独家、有限的促销活动。
26. 使用草坪标志
草坪标志是在工作现场产生免费广告的好方法。当您为客户的家或企业粉刷时，询问您是否可以在完成工作之前将您的标志放在草坪上。这充当受信任的推荐来源。如果您对他们来说足够好，他们的邻居也可能会雇用您。
27. 追踪您当地的风暴
根据您所在的位置，绘画行业可能是季节性的。在冬季，监测当地天气是否有强风暴。例如，如果一场冰雹风暴席卷房主，他们可能正在寻找油漆承包商来修理和重新油漆他们房屋的壁板。
要从这些风暴中获得新的油漆线索，只需针对受影响最严重的区域，使用专门用于外部油漆服务的邮件.即使他们聘请了承包商来修理壁板，他们仍然可能需要在之后重新粉刷，而这通常不在保险范围内。
28. 利用贸易展
大多数城镇每年都会举办一次家居展。这些事件可以成为针对住宅前景的重要潜在客户来源。虽然这些贸易展览确实需要投资才能作为供应商参加，但您通常只需完成一次封闭的绘画工作即可产生回报。
由于您是与这些潜在客户面对面互动，因此您和您的竞争对手处于平等地位竞争环境，这让您很容易将您的涂装服务推介为城里最好的！
29. Take Q照片之前/之后的质量
While you might be focused on big picture things, like business growth, it can become easy to lose sight of the small details that can make a big difference.
绘画行业相当独特，因为您的服务很容易拍照，而且客户喜欢前后图像。它们是我们今天用来产生绘画线索的最佳营销材料之一。除了在线广告之外，这些图片还可以用于实体邮寄。
这里有一些有用的提示可以帮助您入门：
- 如果你在里面画画，找到拍摄“之前”照片的最佳角度。
- 从相同的角度拍摄你的照片。
- 将拍摄对象置于相机中心，并以横向模式拍摄所有照片（将手机横向放置）。
- 通过远离拍摄对象为您的图像添加“空白”。
- 考虑光源。如果可能的话，让窗户对着你。
- 整理房间。取下水瓶、鞋子和任何可能影响图像质量的其他物品。
- 拍摄房间内有家具的前后图像，空白的墙壁很无聊。询问您的客户您是否可以在您的工作完成后帮助他们移动家具，或者只是要求他们向您发送“afterR21;当他们把房间放回原处后的图像。
Quality photos are important. As a painting business owner, you don’t need to be a professional photographer to take quality before/after photos. Simply plan ahead and practice with different techniques until you find a process that works best for you and your painting company.
30. 向家人和朋友推销
最后，不要忘记向朋友和家人推销您的绘画业务。如果您刚刚起步，他们可能是一些最好的口碑推荐。朋友和家人通常也很乐意提供推荐而不要求奖励。
31. 奖励：联系 Base Coat Marketing
但是等等，还有更多！如果您正在为您的油漆公司寻找一种不干涉的数字营销策略，我们可以提供帮助。 Base Coat Marketing 拥有超过十年的专业油漆行业服务经验。有兴趣详细了解我们的数字营销服务如何为您的企业带来新的、一致的、高质量的绘画线索吗？
9. 使用 Facebook 和 Instagram 获取住宅线索