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智胜竞争绘画业务每年都变得更加困难。不仅越来越多的公司进入市场，而且跟上最新的 SEO 技巧变得更加困难。

由于 Google 不断更新其高度挑剔的算法，所以昨天对您的绘画业务网站进行排名的方法今天可能已经完全过时了。

In fact, you might be using such outdated SEO methods that Google no longer considers them best practices. If these tactics are implemented incorrectly, such is the case with 链接建设, they can lead to penalties and being dropped from Google organic search results altogether.

请放心，我们编制了一份有用的白帽 SEO 策略列表来提供帮助您的绘画业务在自然搜索结果中胜过竞争对手。

让我们加入吧！

搜索引擎优化, or SEO, is an essential element of every successful digital marketing strategy. But what is it?

SEO 是提高您的绘画业务网站在搜索引擎结果页面 (SERP) 上的位置以瞄准无偿流量（免费绘画线索）的过程。

For painting businesses, 本地搜索引擎优化 will help boost your organic rankings, draw more traffic to your website, and ultimately generate more painting leads, all without investing a single dollar into advertisements.

但是为什么排名很重要？

因为 75% 的用户从不看 Google 的第一页找到他们需要的东西。因此，如果您在 Google 的第 2 页，那么您也可能在第 10 页。

本地搜索引擎优化 relies on indicators that narrow search results to a specific location/area. Home service-based businesses, such as professional painters, especially benefit from localization.

While it may seem like a tall order to outrank national competitors like CertaPro, it’s actually relatively easy using 本地搜索引擎优化 tactics.

Why?

Because Google prioritizes search results for local terms. So while the domain authority for certapro.com is extremely high, since they’re a franchise they can never implement 本地搜索引擎优化 as well as a local painting company.

The single most important onsite SEO ranking factor in 2023 is the content on your website. Even more important, your content must provide value and be relevant to what your customers are searching for.

在优化您的绘画业务网站上的一个页面之前，制定策略是必不可少的。在 SEO 方面，此策略从关键字研究开始。

Similar to adding a billboard next to a road that doesn’t get any traffic, you want to ensure the terms you’re trying to rank for on Google have search volume. Search volume is a measure of how many people search for a term in a given location over a specific time period.

Pro Tip: Generally speaking, the more search volume a term has, the harder it is to rank for.

识别正确的关键词需要一定的创造力和对整个绘画行业的理解。需要注意的几件事：

在你有一个你想要排名的高价值术语列表之后，然后考虑识别一些长尾搜索短语。

例如：

Get creative with painter SEO keywords. Long-tail keywords make up more than half of all Google searches, so use them to your advantage.

When writing content it’s important to include keywords your customers are actually searching for on online. For instance, you will see 200% more impressions writing content dedicated to the term “house painter” instead of “residential painter”.

Pro Tip: Remember, the only thing Google knows about your painting business is the content on your website. To rank for the services you offer and the locations you serve, you must write about it.

Begin by evaluating your service offering, there is generally more than one way to search for a particular service. We recommend using 谷歌趋势 to compare popular 短尾搜索词. Filter by country and state while performing your analysis, this will ensure you’re looking at relevant data specific to your target audience.

Next, come up with list of 长尾搜索词 that your customers might be searching for. Ask yourself what services you offer, and what customers demand most often:

这些答案提供了线索，可以帮助你想出具体的“以利基为中心”的术语。

请注意，即使你是为这样的小项目排名作为“前门画家”，网站流量将为“我附近的画家”等更难的词带来更高的有机排名。

最后在您的网站上为这些搜索词中的每一个创建一个专用页面。您应该首先关注最流行的短尾关键词，然后在整个内容中加入相关的长尾词。

创建特定于您所服务区域的位置页面将最大限度地提高您在本地搜索结果中为您的绘画区域排名的机会业务可能实际上并不存在。

Create a unique page for each service you offer and include relevant project photos on every service page.

If you have any experience in the world of SEO you’ve probably heard the expression “Content is King” — and for good reason. Google’s algorithm relies on its ability to identify the purpose of a page and position it accordingly on search results.

Google 是如何做到这一点的？

Google 拥有不断抓取您网站的机器人。一般来说，您的网页内容越有针对性，您就越有可能超越竞争对手。

现在还有很多，但为了避免杂草，我们将专注于重要的元素在这里。

使用您在上一步中创建的列表，现在是时候围绕每个搜索词构建页面了。

请记住，Google 对页面而不是网站进行排名。

为什么这很重要？因为您网站上的每个页面都应该针对不超过 1-2 个主要搜索词进行排名。这并不意味着您的网页只会针对这些条款进行排名，但就像书中的一章一样，它应该有一个重点。

正确格式化内容对于在 Google 机器人中获得高分至关重要。您必须为 AI 组织您的材料，以了解您的内容并找到关键字。专注于构建良好的页面标题，使用标题，并在整个正文内容中有策略地放置关键字。

您可以使用以下几种方法通过内容格式优化网站上的页面：

本地搜索引擎优化 strategies follow standard SEO best practices, with a focus on local search intent.

对于最好的结果，始终在您的内容/标题/元中添加位置信息，并针对您当地市场的痛点提供相关解决方案。

For example: A painting contractor may offer content headings such as the below.

• “在萨拉索塔看起来很棒的房子颜色”
• “在印第安纳州布卢明顿的冰雹风暴后重新粉刷”
• “不确定该相信谁？凤凰城居民给我们的船员打了五颗星

注意我说“撒”——过度优化您的内容会对您的排名产生负面影响。为避免这种情况，请确保您的内容可读。如果你不打算包括某些 terms，你可能太努力了。

Posting quality content on a blog is a great way to expand your digital reach and become a source of authority in your local market. Now that you’ve developed a keyword strategy, you can reuse those terms to create 独特、有针对性的内容 and become a local industry expert.

您每个月都会接到几个电话，询问在美国重新粉刷房屋内部需要多少钱佐治亚州亚特兰大地区。

如果您的客户要求回答这个问题，他们肯定也在网上搜索。

虽然您可能无法为他们提供确切的号码，但您可以写一篇博文来解决这个问题。标题为“在佐治亚州亚特兰大重新粉刷一所房子要花多少钱？”并将内容集中在您已经确定的趋势住宅术语上，这将有助于捕获在线购买您的服务的线索。

在 SEO 方面，主要有三种类型的链接：

每种链接类型都有其重要的用途。让我们回顾一下...

1) 内部链接s

Think of your painting website as a pyramid of empty buckets, but the top bucket is full of water. Each link on your website creates a hole in the bucket full of water. The water indicates how much weight a page holds in terms of SEO. The more internal links you have to a particular page, the more weight you give that page on Google.

Simply, internal links serve as a way to signal to Google which pages on your website are most important. But like our pyramid bucket analogy, there is a finite amount of water to go around, so use them wisely.

2) 出站链接

虽然内部链接在您的网站导航中很普遍，但应谨慎使用出站链接。

Why?

Because the more outbound links your website has the more value (water analogy) it is giving away to other domains.

哪些出站链接是可以接受的？我们建议链接到您的社交资料，仅此而已。长答案是你实际上可以拥有任意数量的出站链接，只要你在链接上实现 rel=”nofollow” 属性以避免放弃“SEO 信用”。

3)反向链接s

在三种链接类型中, 反向链接通常最重要，通常最难获得。

那么什么是反向链接？简单地说，它是指向您网站的另一个域的链接。

Google 使用反向链接来确定网站的权限。您网站上的页面拥有的高质量反向链接越多，它的排名就应该越好。

Note that I said “high-quality” — anyone can generate backlinks, but one high-quality backlink can outperform 100 low-quality backlinks.

让我们回顾一下……

虽然反向链接在技术上可以推动您网站的引荐流量，但更重要的影响来自它们创建的权限。要评估反向链接对您网站的影响有多大，请考虑以下原则：

Building backlinks generally requires manual outreach and relationship building. 大多数绘画公司与 SEO 机构合作以更快地建立这些链接。

一些绘画承包商通过为另一个网站撰写访客博客来改进其网站的 SEO。这种方法对于确保反向链接和与其他品牌建立融洽关系非常有用。

Once you have your website optimized it’s time to build your offsite authority. Citations, web-references, and 在线评论有助于建立您的在线信誉. While this tactic is one of the most important offsite ranking factors it can be difficult to implement effectively. Fortunately, we have some “low hanging fruit” offsite SEO tactics to get you started.

这需要一些网络以及研究以提高您的异地权威。然而，超越其他本地绘画企业的智慧和排名是非常值得的。 结合这些策略将为 2023 年更有利可图的竞争提供优势。

轻松的导航和快速加载的页面可以改善 SEO。但是，还有一些技巧可以帮助改善您的访客体验。因此，当您关注为您的 SEO 修复的所有技术问题时，您不能忽视访问者的需求。使网站访问愉快的一些因素包括：

所有这些细节都可以改善用户体验。当您凭直觉回答潜在客户的问题时，您授权他们在那里做出决定，然后预订报价。当您的网站太麻烦时，您的跳出率会增加，并且您的网站排名会开始下降。

We’ve been in this space for a while, so let’s review some numbers/statistics to help breakdown why 本地搜索引擎优化 is so important for your painting website.

According to Google, 46% of all searches include location indicators. For painters, residents want to find companies close to home.

作为油漆承包商，您可以通过在整个网站内容中注入本地术语来帮助潜在客户找到您的公司。

In 2022, HubSpot 收集的数据 to conclude that 72% of consumers who search with local intent visit stores within five miles. As a home service business, this can significantly improve visibility and overall business growth.

千禧一代是一个利润越来越丰厚的目标市场，尤其是随着人口不断老龄化和财富积累。许多人开始组建家庭并购买房产。作为一家绘画企业，这意味着来自潜在未开发市场的更多高薪工作。

42% 的千禧一代 在本地在线搜索的人将来会访问或联系该位置。

Capturing positive testimonials and reviews is another excellent way to optimize your painting website for search engines. For most customers, these ratings mean the difference between a pass and a sale. In fact, 88% 的客户依赖这些评论 before committing to a local business.

Most businesses that utilize local SEO find positive results within a few months. An estimated 79% 的公司 view 本地搜索引擎优化 as a worthwhile channel to invest their marketing resources.

Becoming visible in the digital age will significantly improve your business’s success. According to 进行的研究Safari Digital, mobile “near me” searches increased by 136% in 2021. These numbers indicate the ever-growing need to localize your content.

Google 地图将本地搜索带入了一个多功能媒体数百万美国人每天都使用它来导航。这个免费的 Google 资源让在您所在地区搜索您的服务的任何人都可以看到您的公司及其位置。

While most local businesses claim their Google Business Profile (formally Google My Business or GMB) 许多人仍然不知道如何有效地优化此配置文件。

Optimizing your GBP is a critical part of local SEO, especially given that a study by Backlinko 确定 OpenAI 的 42% of local searches involved interactions with the Google Map Pack.

If you have not already heard of the AI 技术称为 Chat GPT, you will.

While this powerful technology can write an entire blog post in under 10 seconds, we DO NOT recommend using this for SEO.

Why?

那么你可以在哪里使用 Chat GPT？

As the internet continues to mature, 本地搜索引擎优化 will continue to be a powerful marketing strategy. That is unlikely to change in the coming future. With more customers relying on fast information and services, 本地搜索引擎优化 is the perfect solution for the professional painting industry.

随着更多社交媒体和网络服务的流行，家庭服务将继续受益于这一战略。我们预测移动设备也将继续主导本地商业搜索。

According to Statista, 移动设备占本地企业的 50% of all local inquiries today. Customers are more likely to call a business if their mobile experience is intuitive. Therefore, the need to optimize your painting website’s mobile interface has never been greater. This is particularly true on Google as the mobile experience now outweighs the desktop version of your website, becoming one of the most important search engine ranking factors.

We monitor and test 本地搜索引擎优化 trends as Google continues to evolve its algorithm, implementing thousands of changes every year.

昨天使您的网站排名有效的方法今天可能无效。为获得最佳结果，请找到密切关注这些趋势并做出相应调整的 SEO 合作伙伴。

Currently, 58% of local businesses do not invest in any 本地搜索引擎优化 initiatives.

想象一下您可以拥有的本地优势通过投资这个简单的潜在客户生成策略来竞争。

实施此策略的最佳方法是找到熟悉您行业标准的 SEO 机构。

如果您正在寻找优质的 Painter SEO 公司，请不要再犹豫了比底漆营销。我们的绘画网站甚至超过了国内最大的竞争对手。立即预订免费策略电话，看看您是否适合！