Do you own a painting company, but find most of your time is spent trying to generate new business? HomeAdvisor is a popular shared lead service many painting contractors use to capture new repaint leads at a reasonable price. But before you start throwing your hard-earned cash at this service it’s important to be aware of the pros and cons.
HomeAdvisor Pro (now part of Angi) and other shared lead services help home service contractors generate new business online. 因为您的大多数客户会选择三到四个承包商 to gather estimates from, it’s important that your painting business is easy to find online. HomeAdvisor provides your business with the access to reach these homeowners while they are at this crucial stage in their decision-making process.
The short answer is, maybe.
If you’re located in a high-population area with a lot of competition, shared lead sites will almost always underperform. Why? Because your leads are also sent to every other registered painting business in the area, aka your direct competition. But if you live in a rural area with little competition this service may produce requests worth investing in.
HomeAdvisor For Painters：优点和缺点
对 HomeAdvisor 的正面评价侧重于他们带来大量潜在客户的能力。一些承包商认为 HomeAdvisor Pro 提高了他们的声誉，并帮助他们寻找新业务和发展他们的网络。
Contractors pay once for every lead they accept. If that one-time cost leads to a signed contract, and that customer refers your business to a friend, you could potentially generate multiple leads after only paying for the initial contact.
Many contractors report frustrating experiences with HomeAdvisor. While it’s common knowledge that most shared lead sites produce inconsistent results, HomeAdvisor 实际上是在我之下FTC 对其服务的有效性进行了调查。
There are countless reports for home service contractors that HomeAdvisor is reluctant to provide refunds for fraudulent leads. Many other contractors report issues with hidden fees and misrepresented charges.
独家线索 > 共享潜在客户
请记住，共享负责人就是这样，它们是共享的。由于 HomeAdvisor 发送给您的线索不是您的企业独有的，您可能会发现来自其他承包商的大量电话已经将其关闭，或者他们已经接受了该工作的投标。
The biggest problem with shared leads is they typically end up being low-quality, or hard to close. Typically, even if you get someone to book an estimate you’ll find you have to bid down your rates to close the job. Additionally, since most of these leads go cold within minutes, you may end up paying for multiple leads before getting someone on the phone. This all leads to lower profit margins and more headaches down the road.
Where do you think HomeAdvisor gets most of their leads from? If you said Google, you’d be correct. HomeAdvisor, like many other shared lead sites, invests heavily in 谷歌广告.
So, rather than paying a large for-profit corporation to capture a lead only to share them with your direct competition, 为什么不自己投资 谷歌广告?
Consumers tend to prioritize the success of the contractors in doing their jobs rather than the cost-benefit analysis of HomeAdvisor itself. After all, HomeAdvisor’s marketing is right there in its name — they’re a Home Advisor.
Rather than paying for leads, which essentially equates to renting your business from someone else, invest in your business instead. You can do this by expanding your digital reach online through a well-optimized website, social media campaigns, email marketing, paid search, and more.
如果您准备好摆脱追逐潜在客户和付费留下语音邮件的麻烦对于冷接触，请给我们打电话。在 Base Coat Marketing，我们采用整体方法通过仅捕获您的业务独有的线索来在线营销您的绘画业务。准备好开始了吗？