Do you own a painting company, but find most of your time is spent trying to generate new business? HomeAdvisor is a popular shared lead service many painting contractors use to capture new repaint leads at a reasonable price. But before you start throwing your hard-earned cash at this service it’s important to be aware of the pros and cons.
HomeAdvisor 成功意味着胜过其他承包商
HomeAdvisor Pro (now part of Angi) and other shared lead services help home service contractors generate new business online. 因为您的大多数客户会选择三到四个承包商 to gather estimates from, it’s important that your painting business is easy to find online. HomeAdvisor provides your business with the access to reach these homeowners while they are at this crucial stage in their decision-making process.
但是让我们从一个基本问题开始......
HomeAdvisor 是否值得成本？
The short answer is, maybe.
首先要了解共享潜在客户生成公司，例如 HomeAdvisor，他们是否会向您收取绘画潜在客户的费用，无论客户是否签署过合同。追求共享潜在客户服务意味着相信您从他们的潜在客户那里赚到的钱会抵消成本。
If you’re located in a high-population area with a lot of competition, shared lead sites will almost always underperform. Why? Because your leads are also sent to every other registered painting business in the area, aka your direct competition. But if you live in a rural area with little competition this service may produce requests worth investing in.
HomeAdvisor For Painters：优点和缺点
HomeAdvisor 与所有其他共享潜在客户服务一样，希望您相信他们在您所在的位置销售优质的绘画潜在客户，而这些潜在客户反过来会为您的企业增加收入。我们可以通过一些研究来检验这一说法。
优点：HomeAdvisor 共享线索
对 HomeAdvisor 的正面评价侧重于他们带来大量潜在客户的能力。一些承包商认为 HomeAdvisor Pro 提高了他们的声誉，并帮助他们寻找新业务和发展他们的网络。
Contractors pay once for every lead they accept. If that one-time cost leads to a signed contract, and that customer refers your business to a friend, you could potentially generate multiple leads after only paying for the initial contact.
缺点：画家的 HomeAdvisor
Many contractors report frustrating experiences with HomeAdvisor. While it’s common knowledge that most shared lead sites produce inconsistent results, HomeAdvisor 实际上是在我之下FTC 对其服务的有效性进行了调查。
让我们回顾一下其他人经常报告的其他一些问题……
难以获得线索退款
There are countless reports for home service contractors that HomeAdvisor is reluctant to provide refunds for fraudulent leads. Many other contractors report issues with hidden fees and misrepresented charges.
无关线索
一些承包商报告了线索质量问题，或者根本与他们的业务无关的线索。
例如，如果线索重新粉刷办公室建筑物被送到一家住宅粉刷公司，即使从技术上讲它是粉刷负责人，该负责人也不太可能转化为有偿工作。
独家线索 > 共享潜在客户
请记住，共享负责人就是这样，它们是共享的。由于 HomeAdvisor 发送给您的线索不是您的企业独有的，您可能会发现来自其他承包商的大量电话已经将其关闭，或者他们已经接受了该工作的投标。
The biggest problem with shared leads is they typically end up being low-quality, or hard to close. Typically, even if you get someone to book an estimate you’ll find you have to bid down your rates to close the job. Additionally, since most of these leads go cold within minutes, you may end up paying for multiple leads before getting someone on the phone. This all leads to lower profit margins and more headaches down the road.
您为他们的广告付费
Where do you think HomeAdvisor gets most of their leads from? If you said Google, you’d be correct. HomeAdvisor, like many other shared lead sites, invests heavily in 谷歌广告.
So, rather than paying a large for-profit corporation to capture a lead only to share them with your direct competition, 为什么不自己投资 谷歌广告?
消费者视角
Consumers tend to prioritize the success of the contractors in doing their jobs rather than the cost-benefit analysis of HomeAdvisor itself. After all, HomeAdvisor’s marketing is right there in its name — they’re a Home Advisor.
这里的关键是客户不关心他们从哪里获得油漆服务，只关心它能产生好的结果。
发展您的绘画业务独家线索
Rather than paying for leads, which essentially equates to renting your business from someone else, invest in your business instead. You can do this by expanding your digital reach online through a well-optimized website, social media campaigns, email marketing, paid search, and more.
如果您准备好摆脱追逐潜在客户和付费留下语音邮件的麻烦对于冷接触，请给我们打电话。在 Base Coat Marketing，我们采用整体方法通过仅捕获您的业务独有的线索来在线营销您的绘画业务。准备好开始了吗？
