The lifeblood of any painting business is consistent, high-quality leads. Simply, to generate more business you must first attract more painting leads.
Whether you’re just starting out or have several experienced crews, finding commercial painting leads in your target service area can be tall order. While not as common as residential projects, commercial painting projects tend to have a higher price tag, larger returns, and are typically easier to manage.
在这里，我们将回顾几种在 2022 年产生新的 B2B 商业绘画线索的方法。
让我们加入……
1) 商业绘画广告：投资 PPC
谷歌广告和 PPC 营销 are among the best methods of attracting new commercial painting leads.
Pro Tip: 谷歌广告 is among the best paid-ad platforms for B2B commercial painting leads. While social media ads can generate quality painting leads for residential projects, the buyer intent is simply not there to effectively acquire new commercial clients.
From a PPC standpoint, there are many different types of ads in which you can invest, such as: 谷歌广告, Facebook Ads, LinkedIn Ads, etc. However, given your target audience will most likely start their search on Google, we recommend investing in 谷歌广告 first.
2) 竞争研究
The internet is full of creative marketing techniques that you can use as a launching pad for your digital marketing strategy. For painting lead generation ideas that work, look no further than your direct competition. Start by identifying your largest competitor — Who brings in the biggest commercial painting jobs in your area?
接下来，跳上谷歌并搜索他们的业务或他们的业务应该排名的术语，例如“商业画家”或“我附近的画家”。
检查他们网站或广告的搜索引擎结果页面 (SERPS)。如果他们使用 PPC 作为营销策略，您可以使用他们的广告文案作为起点来开发您自己的广告活动来竞争。
If their website is ranking organically on page #1 of Google, navigate to that page to see how it’s formatted. If your website differs significantly you may want to consider adding more content to your pages, or a complete 绘画网站重新设计 if necessary.
Note: You should never copy another company’s marketing strategy without putting your own spin on it. Consider adding/adjusting the offer, using different terminology, or emphasizing a unique selling point of your business.
3) 建立行业合作伙伴关系
在商业绘画潜在客户生成方面，建立合作伙伴关系和利用其他企业主可能是您时间的最佳利用方式之一。
致电您当地的水管工、电工或房地产经纪人，并为任何已关闭的商业油漆工作提供奖励他们指的是您的业务。我们建议为其客户的服务提供金钱奖励或折扣。
Pro Tip: To build new partnerships without cold outreach consider getting involved in local B2B events. Your local Chamber of Commerce will typically have information about these.
4) 电子邮件市场营销
Building an email list is among the best marketing strategies a painting contractor can use to attract more commercial painting leads. Why? 因为电子邮件营销具有出色的投资回报率。 For this, consider using a free email marketing provider, like MailChimp, to test the waters in your service areas.
电子邮件营销不仅可以帮助您产生新的商业绘画线索，还可以识别兴趣并对候选人进行资格预审。大多数电子邮件营销提供商允许您根据交互（打开/点击）或送达率（垃圾邮件/垃圾邮件）对联系人进行分类。
For Example: Consider flagging contacts that open or click on an email to help identify who might be interested in your services, otherwise known as a warm lead. You can then develop a different marketing strategy for those contacts.
Emails are also a great way to generate new business from past customers. For best results, create a referral campaign to incentivize your past customers to recommend your painting business to others.
5) LinkedIn for Painting Contractors
Utilizing social media marketing for your commercial painting company is essential for finding success in 2022. With over 185 million monthly active users, the best social media platform to connect with business professionals is LinkedIn.
LinkedIn 是一个专业的社交网站，可让您与潜在客户和业务合作伙伴联系。充分利用 LinkedIn 的算法可以为您的绘画业务创造新的机会，而且只需很少的努力。
我们建议您从经常发布有关您的业务的帖子开始（每周至少 1-3 次）。为了方便起见，无论何时您在 Facebook 或 Instagram 上发帖，都可以在 LinkedIn 上复制相同的帖子。
Pro Tip: Join LinkedIn groups to target specific industries. Even if you’re not generating leads from these groups, they’ll provide valuable insight into industry weaknesses you might be able to solve with your services. Worse case, you’re getting free brand awareness!
LinkedIn 还为企业主提供开展付费广告活动的机会。这种营销技术允许有针对性的广告，并可以帮助您在目标服务区域内为您的涂料公司找到独家商业线索。
6) 利用您的商会
You can reap many benefits when you join your local Chamber of Commerce. The principal mission of a Chamber of Commerce is to help its community’s small businesses. Therefore, it has a vested interest in helping your paint business succeed.
您应该做的第一件事就是在商会的办公大楼张贴您的涂料业务的传单或名片。这样做可以确保任何访问商会的人都能看到您的公司名称。
商会可能愿意帮助您向当地社区推销您的业务。为获得最佳结果，请与当地商会的高层建立关系。
7) 投资于 SEO 以获取更多商业流量
Ask yourself: Does my website attract those interested in commercial painting services? Your website is an advertisement for your painting company, it’s your digital billboard. If you want to capture new commercial painting leads your website MUST be optimized to attract that type of traffic.
Pro Tip: Leads come from clicks, and clicks come from impressions. If you want more impressions your website must rank well on Google for your target search terms (such as “commercial painter”) in your target service areas.
As you know, the painting industry is extremely competitive. Each service area you target has multiple other painting contractors competing for the same set of eyes online. If your web content is vague (less than 750 words/page) or does not mention your commercial painting services, chances are you’re not ranking very well for those target terms.
Pro Tip: SEO is an acronym for 搜索引擎优化. It is among the best lead generation methods a business owner can use to attract new customers. Instead of paying for clicks, you’re paying for a long-term marketing strategy that can sustain your business for years to come.
实施良好的 SEO 策略可以帮助提高在线绘画业务的知名度，而无需花钱点击可能不会转化为工作。
8) 客户信任：向买家灌输信心
Customer trust is one of the most vital attributes of a successful marketing campaign. If you’re not confident in your ability to serve a particular type of customer, more than likely, they’ll notice.
您可以通过多种方式赢得客户信任。例如，当客户向您询问有关您的服务的问题时，您应该能够立即做出回应。如果有任何犹豫，潜在客户会认为你不确定自己的答案wers。
如何在线建立客户信任？简单地说，请您过去的客户留下评论。评论不仅是吸引新业务的最佳方式之一，而且还是 Google 上的一个重要排名因素。
9) 建立品牌意识：把自己放在那里
如果您像大多数绘画企业主一样，接触潜在的 B2B 可能会让您感到有点害怕导致。大多数人表示，他们不想因为一次糟糕的互动而毁掉未来的业务机会。毕竟，冷漠的外展可能是侵入性的。
现在就打消这种心态。
即使您的互动不会立即带来新客户，您的名字也可能是未来第一个出现在他们脑海中的人。不要把它复杂化。品牌知名度可以像拿起电话一样简单！
Pro Tip: For best results, warm up your leads with email marketing first. Start by contacting the prospects who interact with your email campaigns, they have the highest buyer intent.
10) 聘请专业营销机构
考虑聘请专门针对专业绘画行业的营销机构。为什么？因为他们比任何人都知道如何瞄准您的客户。
Base Coat Marketing is the best marketing agency for painting business owners. Our SEO, PPC, and website design services generate consistent commercial painting leads throughout the year.
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