We already established that 经营绘画业务更具挑战性的方面之一是工作成本计算。 Now let’s take it up a notch and discuss how to estimate projects with thousands of square feet — Yes, we’re talking about commercial painting estimates.
Here we will discuss how to estimate your next commercial painting project, and 如何关闭那些油漆工作 after your estimate is delivered.
让我们深入了解！
商业绘画 估计: Factors to Consider
在为商业建筑粉刷时，价格估算波动很大，这主要是由于粉刷承包商必须考虑的不同因素。
Specific prices will vary based on the type of coating required for each commercial application, the quantity of paint needed, and the size of the overall project. Still, every reputable painting company should weigh these four criteria before delivering a commercial painting estimate:
您需要多少油漆，需要什么类型的油漆？
Your overall cost is determined significantly by the painting materials required to complete a project. Consequently, to give an accurate cost estimate, you must consider how much paint you’ll use to adequately coat and protect the interior or exterior surfaces.
总成本不仅仅是一层新涂层所需的油漆量.因此，在估算成本时，请问自己以下关键问题：
- 这个广告有多少我的客户要我粉刷建筑物吗？
- 我需要两层以上的涂层来充分覆盖所有外表面吗？
- 我需要在光滑的表面还是有纹理的墙壁上粉刷？
- 商业结构是否需要一定的保护涂层的类型？
哪些墙面准备工作阻碍了您的工作？
普通的商业物业存在缺陷和障碍，这会增加您的商业绘画项目的时间和人工成本。
大多数商业绘画项目会迫使您的团队进行一些重大的工作准备工作，例如查找和修复瑕疵、覆盖过多的地板空间以及平滑有纹理或损坏的表面。
更多的准备工作意味着您的油漆工作将需要更高的劳动力成本。同样，您将需要更多的油漆用品来覆盖更多的墙壁空间并克服一般商业油漆工作的障碍。所有这些因素都对最终的商业绘画估价总额起着重要作用。
您准备好谈判了吗？
每个商业地产所有者都希望尽可能节省资金，而普通专业画家应该有几种方法可以实现这一点，包括以下内容：
- 无论商业地产大小如何，都提供免费估价
- 提供中等和高质量的油漆选择
- 价格高并提供折扣（销售心理）
什么是每平方英尺的成本？
The easiest way to estimate how much paint you’ll need and how much labor will cost is to 计算您的服务 per square foot. Simply put, the more surface area your professional commercial painting company needs to cover, the longer you’ll be working and the more paint you’ll need.
Pro Tip: Most commercial projects will have a higher square foot cost on the contractor compared to residential spaces, so don’t use the same formula for your commercial jobs (they will run higher than if you were painting a home).
How to Bid a 商业绘画 Job in 2022
Consider the 商业绘画 Estimate in Hours
在粉刷大面积时，估计您的粉刷服务需要多长时间并不总是那么容易商业空间，但它是必不可少的在估算您的商业绘画项目时考虑到这一点。
Pro Tip: Most commercial painters combat this by estimating labor costs per room or section rather than guessing the cost per square foot of an entire building.
This tactic will not only give you an accurate sense of your commercial painting cost, but it will also give you and your prospect an estimate of how long the commercial painting project will take. Since business downtime is a critical factor for most property owners we recommend offering to complete projects off-hours to close the deal.
计算膨胀成本
Most professional painters want to give their prospects a competitive price to dissuade them from the competition. However, the average commercial painting cost has skyrocketed since the beginning of the global COVID-19 pandemic.
油漆成本比以往任何时候都增加, and the price for paint trays, spraying equipment, drop cloths, and other materials aren’t far behind. Consequently, this year commercial painting bids are the highest they have ever been.
Remember, contractors are now pricing their painting projects higher out of necessity to cover increased overhead costs. New commercial painting companies might hesitate to increase their average project cost, but most prospects will understand why material costs are peaking and look past the price tag.
Don’t Be Afraid to Turn Down a 商业绘画 Project
大多数涂装承包商不愿拒绝外部和内部商业涂装项目的报价，通常是因为总成本商业建筑的平方英尺带来了可观的薪水。
话虽如此，仅仅因为项目规模而竞标全新建筑和“蓝皮书”网站有时弊大于利。
这主要是由于模糊, 复杂的指令很可能会让您的客户不高兴。
由于新的企业主通常没有经验，许多人不知道他们想要从您的服务中得到什么。如果您的客户给您的任务要求太高或不具体，我们建议您不要让您自己或您的公司参与进来。
Calculating a 商业绘画 Job Estimate
估计您需要多少油漆和材料来完成商业绘画工作，以及费用是多少是棘手的。为了简单起见，将其分解成更小的数字。
We recommend first determining the cost of your supplies — Ask yourself: How much will one gallon of paint for this project cost?
Then determine what materials you’ll need — Ask yourself: How many rollers, brushes, ladders, etc will I need? How long do the rollers and brushes last during a large painting project?
Paint Coverage 估计
- 一加仑：覆盖 250 至 400 平方米英尺
- 平均覆盖面积：325 平方英尺。
室内/室外油漆计算
表面积平方英尺/油漆覆盖面积平方英尺 = 所需油漆的总加仑数
For Example: 20,000 sq. ft / 325 sq. ft. = 62 gallons (round up to be safe)
一定要考虑多层涂层。根据您覆盖的表面、位置和颜色，您将需要计划至少 2-3 层涂层。
跟踪您的材料成本和每个项目的大小。有了足够的数据，您可以通过将固定百分比乘以工作成本来计算您的估算值。
For Example: If your material costs are $3,000, just divide that by .4 to get a rough estimate of $7,500. You can play around with these numbers to dial in your future estimates based on square footage alone.
Closing Your 商业绘画 Leads
计算总平方英尺、材料/人工成本和表面准备时间表本身就是一个挑战。让潜在客户承诺使用您的服务完全是另一回事。
Prove Your 商业绘画 Company Is the Best
Most business owners will consult with at least three painting contractors before committing to a service.
With that in mind, if you can prove to your prospect that your company is the best in town during the initial consultation, they won’t feel the need to talk with any other painters. 我们已经写了一整篇文章详细说明如何当场关闭油漆估算, but here’s a brief rundown:
- 预审您的绘画线索。不要浪费时间评估不适合您的商业绘画业务的项目。
- 留下良好的第一印象。准时到达并为工作着装。
在具有相似面积的建筑物中展示优质作品的图片和/或视频。
Provide your prospect with testimonials from satisfied clients. For best results, provide references so your prospect can ask questions about your service from someone with experience.
在您离开之前始终始终提供估价！
提供一个加速的开始日期
Painting thousands of square feet will take hours regardless of your team’s size, skill, and speed. Nobody wants to wait weeks or months for an appointment.
If your prospect communicates that urgency is a factor we recommend offering up expedited start dates during the estimate consultation. This small incentive might be enough to close your lead on the spot.
更好的是，拿出您的日历并向您的客户展示您的职位空缺。如果他们看到满是预订的时间表，他们就会知道您不会因为将他们安排在几周或几个月之后而让他们失望；另外，他们会注意到你的公司有多可靠。
让自己被看到和听到
如果你在估价期间不能关闭你的油漆铅，这并不意味着你失去了客户的服务。但是，您必须与 f或他们的注意力，以确保您是他们心目中的商业绘画公司。
Call your leads early and often so they know you’re available and eager to offer your services. You can even add an accompanying text message and email to ensure they’ve heard from you.
除了将您的公司放在客户的脑海中之外，经常联系还有其他好处。
For Example: If you talk with your prospective clients after they’ve met with other contractors, you can gauge what they’re looking for in a professional painter.
一旦您拨通了潜在客户，您就可以提供独特的、时间敏感的福利，这可能是签订合同的转折点。
通过 Base 了解更多信息大衣营销
Base Coat Marketing 是一家致力于帮助专业绘画公司提高数字化影响力以产生更多绘画线索并完成更多工作的机构。
Rather than accepting generalized advice from marketers who don’t understand the industry, work with an agency exclusive to residential and commercial painters.
今天给我们打电话，讨论我们如何为您的油漆业务产生高质量、稳定的月度销售线索。
