所以你找到了一个新的绘画线索，他们要求估价。你仔细考虑这份工作并提供你的价格。他们说他们会考虑，但在他们决定之前，他们还有更多的画家可以讨论。
然后*蟋蟀*
听起来很熟悉？
在这里，我们将回顾您今天可以实施的最佳实践，以改变更多的绘画导致有薪工作。让我们从一个基本问题开始……
How to Close Painting Jobs
在您作为油漆承包商开始赚钱之前，您首先需要与您的潜在客户达成交易。即使是最好的油漆工也只有在客户同意雇用他们后才能开始工作。
On average, your customers will typically seek at least three estimates before they hire a painting company. Most customers plan to take your information and then compare offers from other painters before they sign an agreement for your painting services. However, if you can close on the spot you can avoid this competition altogether.
当场结束需要准备，留下良好的第一印象，并解决潜在客户可能提出的所有问题。经验丰富的油漆工按照本文概述的步骤快速关闭。
Prequality Interior and Exterior Painting
作为油漆企业主，确定您的理想客户档案 (ICP) 至关重要。例如，您可能希望针对特定薪资范围、地理位置的客户，或那些正在寻找特定服务（例如橱柜或商业绘画）的客户。
Prequalifying customers helps you avoid wasting time on candidates that are simply not a good fit for your painting services. Focusing your marketing efforts to only capture qualified painting leads helps increase the odds of closing a job on the spot.
Introduce your Painting Services
每个与您预订估价的人都会对他们的绘画项目有不同的期望。尽早确定您是否合适可以帮助潜在客户更有信心雇用您，增加结束工作的几率。
您可以通过推荐访问您的网站来炫耀您的业务。确保您的网站包含已完成工作和过去项目的示例。图片和客户评价可以帮助您在当地竞争中领先一步，从而确保获得绘画工作。
我们建议在您的网站上包含以下内容：
Painting skills are best illustrated through high-quality pictures.
Equipment and materials. Do you offer environmentally-friendly paints?
List all of your painting and maintenance services.
Display customer testimonials from past painting jobs.
Those interested in your painting services who fully understand what you have to offer are more likely to convert into paying customers. Invest in your website, 这是您数字营销工作的前线n 比任何其他营销来源都能带来更多的绘画线索。
Make a great First Impression
第一印象对于当场完成内部或外部绘画估计有很大帮助。焦点从与您的潜在客户的第一次对话中获得专业精神，然后执行以下步骤：
1) 准时到达
专业人士知道，如果您准时出现以进行估计预约，客户反应最好。尽量不要早到或晚到。相反，准确地在预定的时间走到他们家门口。
2) 为工作着装
你的外表在获得新的油漆工作方面起着至关重要的作用。穿专业和干净的衣服。考虑一件可以识别您公司的品牌衬衫——马球衫或纽扣领衬衫。搭配漂亮的休闲裤和干净的鞋子。
Wear a name tag that has your company name on it. It doesn’t hurt to add personal flair to your name tag with a friendly sticker or even a smiley face. Be sure to put a smile on your face too!
3) 清晰的沟通
除了价格，沟通是拒绝绘画估价的最常见原因之一。为获得最佳效果，请考虑使用自动短信通知潜在客户，当您正在前往他们预定的估算请求的途中时。
4) 炫耀您的简历
As a painter, 您应该为您的住宅和商业绘画项目拍照 to demonstrate your processes and abilities. You can improve your position at the next estimate by including these pictures in your paperwork.
考虑创建一个包含图像、您的合同、客户推荐，当然还有您的估算的文件夹。为每个估计编制这些文件。通常，提供最多信息的画家会得到这份工作。
5) 驾驶公司车辆
Want to look more professional as a painter? Drive a clean and branded vehicle to your prospect’s house to discuss their painting needs. Park close-by so they can see your van or truck, clearly identifying your company and showing off some of the resources and equipment you can offer if they accept your estimate.
为了增加您的就业机会，投资于定期维护以帮助让您的车辆看起来很棒！
准备好提出（和回答）问题
如果您想获得一份油漆工作，您需要展示您的专业知识和行业知识。在许多情况下，最好让客户在您准备回答以下问题时引导对话：
油漆工作所需的颜色
客户想要油漆的表面积
您将用于油漆的设备和工艺
保证或保证
你的工作时间表/开始他们项目的时间表
确保一个新的绘画项目可能需要你在一个屋檐下与多个人交谈（想想丈夫和妻子）。如果工作涉及公寓、办公室、房屋或大型工业喷漆，您可能会遇到与住宅客户可能会问的问题不同的问题。
除了回答问题外，经验丰富的油漆工还会为潜在客户准备一些问题，包括：
- 当客户希望您完成工作时
- 他们想要什么样的油漆项目
确切应该（和不应该）涂刷哪些表面
- 其他专业期望？
Create a sense of trust by providing answers to any/all questions that may arise. Most homeowners want to hire professional painters who offer an equivalent combination of skill, experience, and reasonable prices. Make their decision easier by arriving prepared to answer and ask questions.
在你离开之前提供一个估计值
如果您想当场完成估价，您需要当场提供估价。这是您可以实施以提高收盘率的最关键任务之一。表现最好的喷漆承包商知道您必须在初次预约期间提供喷漆估价，然后才能回到车上。
无法当场关闭？
跟进电话的艺术
What do the highest performing painting contractors do if they’re unable to close a painting job on the spot? They follow-up!
You can still secure a job even if the client says they want to speak with another painter before deciding who to hire. Before you leave an appointment tell the potential client you’ll give them a call in a day or two to see if they have any other questions. Informing them ahead of time is a courtesy they’ll appreciate.
如果客户尚未决定雇用谁并且没有任何其他问题要问您，请使用电话联系您。重申你的优势和差异化的关键点（是什么让你的公司比竞争对手更好？）关注过去的客户满意度和你完成的类似工作。花点时间问问什么能让他们更容易做出决定，然后解决他们的需求/需要/担忧。
问如果您没有找到工作，请提供反馈
即使是最好的画家也不会关闭每项工作。他们还知道在未来关闭更多工作的唯一方法是向那些没有的人学习。要求诚实的答案。首先询问是否有什么特别的原因让他们选择了另一位画家。根据他们的回答，您可以更深入地收集更多可操作的信息。
Growing your career as a painter requires you to listen to your clients, in addition to those that pass on your services. Use this information to your advantage.
结论
Want to learn more about how the industry’s best professional painters close estimates? Here at Base Coat Marketing, our team of certified marketing professionals are exclusive to the professional painting industry. We provide training and documentation to help our clients increase the likelihood that their clients will pick them, and not the competition. But don’t wait, we are exclusive to only ONE painting company in each region. Give us a call at today!
